The mark of assurance, Silk Mark How many times have you walked into a company, to be assured by the seller, “it is pure silk” , and not knowing whether it is a white lie or is he speaking the truth. There are times, when polyester, rayon and mixed yarns are passed off as pure silk. To offset these claims, enter SilkMark –a Government of India Initiative. The silk mark given out by Silk Mark Organisation of India or SMOI which is under the Silk Board of India. The attributes of the mark are that it is a quality assurance label aimed at protecting interests of all the stakeholders - consumers, traders and manufacturers of pure silk, it promotes silk generically, it above all builds brand equity of Indian Silk. It also aims at a cohesive campaign of all stake holders in the silk value chain to promote silk. The Tag which is used by the stakeholder in the garment is a paper hang tag on which there is a high security hologram. This hologram has a unique serial nu...
We give a brief dictionary on traditional work from Rajasthan, a lot of which finds its way to Jaipur. The intricacies of each process varies and is complicated to say the least - from making the blocks to the process of printing, from tying the knots to the dyeing. We provide a brief glimpse of the same. Weaving Though now most of the work of dyeing, printing is done on fabric procured from elsewhere, Rajasthan did have a tradition of its own weaving. Masuriya Cotton – The very fine, muslin cotton is termed masuriya. Now even combinations with silk is called masuriya. Kota Doria – Here two types of yarn one thicker like 80 counts is combined with finer yarn counts of 120. The handloom weaving results in the fringes of thicker counts whicle the inner is of finer counts. The uneven counts in the cloth can be seen and this results in a better fall for the fabric. Dyeing Bandhej – The traditional tie and dye technique. There are variations in terms of designs that are formed e...